SIC Caras channel — identity + branding

Argentina´s magazine publisher CARAS in partnership with SIC television group are launching a celebrity / lifestyle themed channel, in Portugal, called SIC CARAS.


This is the first television channel of the CARAS international group and it sets the standards for all the other latin branches.


Role: Brand concept / brand design / on-air concept + design / art direction / animation.


Reel editor: Alessandro Innocenti

Video production: GMTS.
Work done at S.I.C. television, Portugal.
Completed: December 2013

Brand identity and guidelines:
  On-air promotional packshots:
  On-air coming-up-next bumpers:
  On-air grid guide:
  Idents and commercial bumper:
  Bug + on-air infographics:
© 2012 Paulo Garcia — Top